Celeb Customers
Goyard’s letterhead paper dated June 24, 1891 bore the coats of arms of the United Kingdom and the Russian Empire and the Great Seal of the United States of America. The queens of Yugoslavia and Greece became customers after WWII, whilst the Duke and Duchess of Windsor purchased their first Goyard goods in 1939. High profile purchasers such as the Grimaldis or the Maharajah of Kapurthala rub shoulders with celebrities, socialites or first ladies like Catherine Deneuve, Édith Piaf, Romy Schneider, Jean-Claude Brialy, who acquired his first Goyard pieces in 1974, Mrs Georges Pompidou, who became a client from 1963 onwards, princess Andrée Aga Khan (1956), princess Radziwill (1949) or the prince and princess von Fürstenberg (1968). Contemporary glitterati like Madonna, Victoria Beckham, Carla Bruni-Sarkozy are regularly spotted wearing Goyard bags. It is not uncommon for customers to have accounts that have been active for decades. Karl Lagerfeld’s account, for instance, was opened in 1972.
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