How The Gort Cloud Vets Individual Products and Services
The gort cloud vets green products and services in a process similar to academic peer review. Once a new green product is introduced, the 'community' will analyze it and judge it. Both experts and non-experts may investigate claims and check facts. "All this is made possible, of course, by the Internet — although the gort cloud is not simply a collection of websites. It is not an aspect of the Internet at all. It uses email and the Internet as well as book publishers, magazines, radio, television, trade shows and green events to communicate. The gort cloud is ultimately people and their organizations."
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