Googlefight is a website that allows users to compare the number of search results returned by Google for two given queries. The results are displayed graphically in a mixed Flash and JavaScript animation. Two animated stick figures fight on screen after the queries are entered, and then an animated bar graph appears showing the results. The stick figure animation has no impact on the actual results. The results may be comforting, funny or self-referential.
People often use this for entertainment by implying one subject is better than another, such as Microsoft vs. Google, with Google the winner. It can also be used as a measure of competitiveness; Salam Pax posted a Googlefight result between himself and Raed Jarrar on their blog in 2002, as their worldwide readership rose in the prelude to the 2003 invasion of Iraq.
Googlefight has been highlighted as an example of a site making money from contextual advertising, as well as one that derives its longevity from community participation (in this case, the always changing search terms).