Business Model
Google doesn't currently charge users or merchants for access to Wallet, and plans to make money by offering sponsored ads to their users. The new app Google Shopper will push two types of offers to a user's phone:
- Today's offers, which allows the user to see a single offer redeemable for discounted goods or services in their area.
- Nearby offers, which allows the user to see a list of offers in the 'Eat' and 'Play' categories that nearby businesses have submitted through Google Places.
The Google Wallet was designed as an open platform. Payment networks, carriers, and banks have been invited to join and participate in the system.
Read more about this topic: Google Wallet
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