The Theaters
Goodrich theaters are located in small- to mid-sized cities, often on the outskirts of these cities. All locations are multiplex theaters, ranging from 4 to 16 screens apiece.
The traditional Goodrich theater features muted colors and a simple, unremarkable design. However, the recently-constructed Portage 16 IMAX theater breaks this tradition by utilizing bright colors and a sleek, modern design. Theaters currently in development have been designed to implement this new style.
Despite the recent trend of an increasing variety of foods sold in movie theater concession stands, Goodrich offers little more than traditional movie theater snacks. Typical concession items include popcorn, soda, candy, nachos, and slush drinks. Recently, some theaters began offering personal pan pizzas as a food option, as well as hot dogs and pretzels.
Goodrich offers incentives for repeat visits, such as a Frequent Movie Goer Card program that allows a customer to redeem free concession items after earning a certain number of points from ticket purchases.
Kernal Korn is a popular promotional figure for the company, with an inflatable figure of the anthropomorphized tub of popcorn on display at most theater locations.
Read more about this topic: Goodrich Quality Theaters