The Appeal started in 1931 when groups of journalists from The Herald and Weekly Times Ltd organised a sporting carnival in aid of Melbourne hospitals. The proceeds from the appeal initially went to different hospitals each year, but from their third year proceeds have gone exclusively to the Melbourne Royal Children’s Hospital. In 1942, Sir Keith Murdoch as Managing Director and Editor of The Herald agreed that The Herald and radio station 3DB (now MIX 101.1) should broadcast an all day appeal on Good Friday. In 1957, Channel 7 joined the appeal and presented a three-hour telethon on Good Friday afternoon. In 1960, the telethon adopted the day-long format which continues annually to this day.
During the 1960s, 1970s and 1980s, the telethon was also re-broadcast through regional Victoria via local channels, with Prime Television being the sole regional broadcaster from 1992 with the aggregation of regional markets.
The Good Friday Appeal is now held at Melbourne's Etihad Stadium where Channel 7, 3AW and Magic 1278 all conduct their day's broadcast from.
Read more about this topic: Good Friday Appeal
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