Response To Television's Popularity
Television did not quite play the role in people's lives in the 1950s that it does now. However, by about 1958, it had become the dominant form of home entertainment, depleting audiences in movie theaters. It was the fear of this that drove movie studios to begin using widescreen and 3-D processes in 1952, an effort to lure audiences back with technical innovations they could not see at home (such as color, which was not common in television until the 1960s). Widescreen became a permanent feature of film; 3-D's popularity was shorter-lived and would not become widespread until the 2000s.
Read more about this topic: Golden Age Of Television
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“Television is an excellent system when one has nothing to lose, as is the case with a nomadic and rootless country like the United States, but in Europe the affect of television is that of a bulldozer which reduces culture to the lowest possible denominator.”
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