Marketing
Since the early 21st century, the dried fruit has been marketed in the West as a health food (typically under the name "Tibetan goji berry"), often accompanied by scientifically unsupported claims regarding its purported health benefits.
Its most claimed nutritional attribute is an exceptional level of vitamin C, to be among the highest in natural plants. However, it was demonstrated by independent assays on dried berries to be quite variable, in a range of 29–148 mg per 100 grams of fruit. This level is comparable to many citrus fruits and strawberries as well as numerous other fruits and berries.
Companies marketing the berries often also include the unsupported myth that a Chinese man named Li Qing Yuen, who was said to have consumed wolfberries daily, lived to the age of 252 years (1678–1930).
Read more about this topic: Goji