Going For Gold (album) - Critical Reception

Critical Reception

Professional ratings
Review scores
Source Rating
Allmusic
NME (4/10)
Q
Select
The Guardian

Going For Gold received mixed reviews upon release. John Harris of Select felt that the album proved that the band have "always been blessed with the knack of creating admirably tidy, creditably catchy pop music" in his complimentary review, whilst Allmusic's Jason Damas labelled it "an excellent compilation of radio-ready rock & roll from one of the best singles bands of the 1990s". Howard Johnson of Q gave praise to the band's "epic sweep", but found fault with Witter's vocals, noting that;

...they do know a pop lick when they come across one... But you can't help wondering just how big they could have become if (Rick's) vocals had been truly distinctive rather than simply acceptable.

NME's Victoria Segal, however, was less impressed with the LP, stating that the album "is a flooded engine of a record". Caroline Sullivan of The Guardian surmised that Going For Gold showed Shed Seven's "real talent" to be "persistence" and thought that the album lacked diversity; "Few of the tracks diverge from the doggedly catchy guitar rockin' model set by their first hit, Dolphin".

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