Social Networking
Apart from being a music store, gogoyoko is also a social network platform where music fans, music professionals, artists and record labels can make an online profile and interact, similar to MySpace but with a focus only on music. Users are able to rate and review albums in the store, which makes that content more visible to other users through the site's recommendation engine. The focus of the site on independent and grassroots music movements means that the recommendations that the site makes to users are substantially less mainstream than those made on other sites that sell music like Amazon MP3 and iTunes. Users can also "scrobble" their listening history to Last.fm.
According to the website, users can discover new music and dig "deep into music based on your taste, genres, countries, release dates etc. and find music shows in their hometown or elsewhere. The site was founded in Iceland and has a very high representation of the independent and underground music of that country and other Nordic countries.
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