Fair Play
Gogoyoko claims to provide artists and record labels with a greater control of their work in the digital age and a "ground-breaking revenue split" when selling their digital music online. A 10% transaction cost is charged by the company for music sales of downloaded music and the artists receive the rest of the revenue from sales after applicable sales taxes and royalties are paid by gogoyoko. The company also shares 40% of advertisement revenues made from their website with artists and copyright holders of the music, which is based pro rata on how much each artist (or label) streams on the site.
gogoyoko uses the slogan "Fair play in music" and that it is "made by artists for artists". gogoyoko is not the only formation in the music scene to use the term "fair play". The recently established Featured Artists' Coalition, which members include Radiohead, Kate Nash, Iron Maiden and Kaiser Chiefs, has issued a whole campaign based on the "fair play" concept.
"We want all artists to have more control of their music and a much fairer share of the profits it generates in the digital age. We speak with one voice to help artists strike a new bargain with record companies, digital distributors and others, and are campaigning for specific changes."
Ralph Simon, CEO of the Mobilium Advisory Group and co-founder of the Zomba group and Jive Records, made notice of gogoyoko after his visit to Iceland in October 2008 in an article on his MidemNet blog, Hot Topics in Iceland at You Are in Control Conference.
Read more about this topic: Gogoyoko
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