Godley & Creme - Video Direction Career

Video Direction Career

Godley and Creme achieved their greatest success as the innovative directors of more than fifty music videos in the early 1980s. They created memorable videos for The Police ("Every Breath You Take", "Synchronicity II", "Wrapped Around Your Finger"), Duran Duran ("Girls on Film", "A View to a Kill"), Herbie Hancock ("Rockit"), Go West ("We Close Our Eyes"), Frankie Goes to Hollywood ("Two Tribes", "The Power of Love"), Sting ("If You Love Somebody Set Them Free" "Fields of Gold"), and Wang Chung ("Everybody Have Fun Tonight"), among many others, up to Godley's video for the 1996 single from The Beatles, "Real Love", featured in the Beatles Anthology.

The pair's innovation extended to their videos for their own songs, notably "Wide Boy" and "Cry". "Cry"'s groundbreaking and popular 1985 video featured faces blended into each other using analog cross-fading, anticipating the digital effect of morphing, later used in a similar way in Michael Jackson's 1991 video, "Black or White". The "Cry" video was shown in an episode of MTV's Beavis and Butt-head.

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