Gobots - History

History

The Gobot toyline was based on figures produced by Popy of Japan (later Bandai), named Machine Robo. In 1983, Tonka decided to import the line into America after realizing Hasbro was doing the same with Takara’s Diaclone and Microman's Microchange lines, which became Transformers after crossing the Pacific. In another similarity to Transformers, Tonka decided to make the figures sentient robots, rather than human-piloted mecha as they had been in Japan, and divided them into two factions – the good Guardians and evil Renegades (although early figures were simply described as ‘Friendly’ or ‘Enemy’ on the packaging). The figures were all given individual names, in contrast to the simple designations they received in Japan.

Introduced in 1984 by Tonka Inc., the Gobots toys created the robot "sensation" that swept the nation for a short time.

The line sold well initially, but was overtaken by Transformers. 1987 was the final year in which new Gobots were released. In 1991, Hasbro acquired the Gobots range from Tonka Inc.

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