Release and Impact
The fragrance is sold at every-day shopping outlets like Macy's and pharmacy chains. A limited edition extended play was released alongside the fragrance, featuring the "Everbot's Showtime Edit" of Jenny from the Block and the "Alt. Main New Hook" version of "The One".
The release of Glow by JLo succeeded expectations, becoming the second highest seller in the American market. In 2004 Lopez's clothing lines J.Lo by Jennifer Lopez and Sweetface, and her fragrances Glow by JLo and Still Jennifer Lopez together brought in more than $300 million in revenue, making her the nineteenth richest person under 40, according to Fortune magazine. The release of Glow by JLo "spawned a wave of new celebrity fragrances". Collectively with her fragrances Glow By JLo and Still Jennifer Lopez, the fragrance brought in over $100 million dollars in the space of 2005 alone. Julie Naughton and Pete Born of WWD noted that Benrd Beetz, Coty's CEO, said that with Glow by JLo, Lopez started the trend of celebrity-endorsed fragrances, writing: "Beetz credits the successful Lopez project for laying the groundwork for the company’s other celebrity brands, which include Halle Berry and Beyoncé, and the upcoming Lady Gaga and Madonna fragrances. While some have been sounding a death knell for the celebrity category over the past few years, Beetz remains adamant that it is a sustainable business model. “We’re going to prove it again with Madonna. We’re going to prove it again with Lady Gaga. Fragrance is a defining tool to create the image for an artist or a celebrity. It is not an afterthought. It is a central part of building a brand. And if you build it one way it’s going to extend in other areas." Lopez has been credited with the resurrection of celebrity's endorsement of fragrances. Chief executive of Coty, Bernd Beetz, stated that he believes Lopez could last longer than Elizabeth Taylor and her fragrance, White Diamonds.
Read more about this topic: Glow By J.Lo
Famous quotes containing the words release and/or impact:
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