Glossary of Rhetoric Terms - L

L

• Latinitas. Stylistic feature involving the proper use of language.

• Lexis. Style.

• Literae humanae. Academic disciplines that are known as the liberal arts: languages, philosophy, history, literature, music, art and certain abstract sciences.

• Litotes. Stating a positive by negating the negative — a form of understatement. ("I am not unaware of your difficulties.")

• Localism. A word, phrase, or custom particular to one's location.

• Loci communes. Types of arguments. Quintillian trained orators to learn intellectual habits to access the arguments quickly.

• Locution. Refers to the utterance of a statement.

• Logical Fallacy. Misconceptions resulting from faulty reasoning.
• Logical positivism. The effort to make scientific standards applicable for resolving all issues.

• Logical Proof. Arguments used to persuade audience. Reasoned.

• Logos. Rhetorical appeals based on logic or reasoning.

• Logology. Kenneth Burke. Study of the specific theological terms used. Not to find the truth or falseness of the statement, but why that particular word was chosen.