Global Stations
The Global network has long been much more decentralized than either CBC or CTV, or for that matter most American broadcast networks. For most programs, there is no "network" feed per se, and in effect every commercial break is a station break. National advertising is certainly available, but such ads are seamlessly integrated into local ad blocks.
In fact, it is not uncommon to see different lengths of commercial breaks from one station to the next even during identical programming. This occurs even though all Global stations have had their master control operations centralized in Calgary since fall 2006.
More recently, with the exception of Global Toronto, stations now use sustained on-screen bugs using each station's full local brand as opposed to simply "Global".
Read more about this topic: Global TV
Famous quotes containing the words global and/or stations:
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