Global Reach is a business initiative to increase the access between a company and their current and potential customers through the use of the Internet. The Internet allows the company to market themselves and attract new customers to their website where they can provide product information and better customer service. Customers can place orders electronically, therefore reducing expensive long distant phone calls and postage costs of placing orders, while saving time on behalf of the customer and company.
A company striving to obtain Global Reach should provide a code of ethics, a company purchasing policy, additional contact information, adequate product information and price. The website itself should be multi-lingual, easy-to-use, and have the ability to secure customer information.
Famous quotes containing the words global and/or reach:
“However global I strove to become in my thinking over the past twenty years, my sons kept me rooted to an utterly pedestrian view, intimately involved with the most inspiring and fractious passages in human development. However unconsciously by now, motherhood informs every thought I have, influencing everything I do. More than any other part of my life, being a mother taught me what it means to be human.”
—Mary Kay Blakely (20th century)
“The way in which men cling to old institutions after the life has departed out of them, and out of themselves, reminds me of those monkeys which cling by their tails—aye, whose tails contract about the limbs, even the dead limbs, of the forest, and they hang suspended beyond the hunter’s reach long after they are dead. It is of no use to argue with such men. They have not an apprehensive intellect, but merely, as it were a prehensile tail.”
—Henry David Thoreau (1817–1862)