Evolution To Global Marketing
Global marketing is not a revolutionary shift, it is an evolutionary process. While the following does not apply to all companies, it does apply to most companies that begin as domestic-only companies.
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Famous quotes containing the words evolution and/or global:
“Analyze theory-building how we will, we all must start in the middle. Our conceptual firsts are middle-sized, middle-distanced objects, and our introduction to them and to everything comes midway in the cultural evolution of the race.”
—Willard Van Orman Quine (b. 1908)
“However global I strove to become in my thinking over the past twenty years, my sons kept me rooted to an utterly pedestrian view, intimately involved with the most inspiring and fractious passages in human development. However unconsciously by now, motherhood informs every thought I have, influencing everything I do. More than any other part of my life, being a mother taught me what it means to be human.”
—Mary Kay Blakely (20th century)