Smart Adds
The "Smart Adds" system was intended as a way for consumers to subsidize part of the cost of the unit. The apparent misspelling of the name was intentional and a trademark and company name were registered in the UK as "Smart Adds", though even Tiger Telematics occasionally slipped up and referred to it as Smart Ads in their publicity material. A "Smart Adds"-enabled Gizmondo cost less (£129/$229), but would display advertisements on the Gizmondo's screen at random intervals when the user entered the Home screen on the device. These advertisements would be downloaded via the device's GPRS data connection, and would be targeted based on data inputted to the device. A maximum of three ads would be shown per day. Some ads would include special offers in the form of vouchers or barcodes, and some would utilize the device's GPS system to direct users to the nearest store carrying the advertised product. ' However, the "Smart Adds" service was never activated, and users who paid the reduced price for a "Smart Adds"-enabled device did not receive any advertisements through their device.
Read more about this topic: Gizmondo
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