Music Video
The music video was filmed on April 3, 2008, at the Sunbeam Studios in London, co-directed by fashion photographer Tom Munro and Nathan Rissman. The video was shot during Madonna's photo shoot with Elle magazine, for its May cover girl issue. Madonna's retro-chic look in the video was inspired by the photoshoot. The video featured a guest appearance from rapper Pharrell Williams; he was portrayed alongside Madonna, singing to the camera in front of various backdrops. Madonna wore thigh-high PVC boots, visible underwear and sheer tops in the video. The dresses were designed by several fashion brands, including Chanel and Roberto Cavalli.
The video begins with Madonna stretching in front of a wall-mirror, while traffic noise is heard. During the first verse, Madonna is shown in a chic Chanel black dress with retro makeup. As the bridge of the song builds up, she is shown dancing in front of a white screen, wearing a French cap, and standing on a sofa. When the chorus of the song plays, she dances while holding an archlight, and fondles with long black fur. The second verse shows Madonna and Williams trading shots, with Williams wearing sunglasses in some scenes. At the "Get stupid" interlude, Williams is shown dragging a bag along the floor behind Madonna. The video concludes with an exhausted Madonna, falling asleep on the studio floor.
The Daily Mail called the video "kinky" and wrote that " has no plans to tone down her racy image." MTV said that the essence of the video was Madonna's 1990 compilation album The Immaculate Collection, whose inline pictures featured her in bejewelled costumes. The black-and-white footage and the mod-burlesque feel was compared to "Vogue" (1990). According to MTV, elements from Madonna's 2006 Confessions Tour were included in the dance choreography. They added that "she’s thrown in some new, an extended cameo by Pharrell and enough jewelry to give Mr. T an inferiority complex." Bill Lamb of About.com complimented Madonna's "stunning" body in the video, although she had turned 50 in the summer of 2008. He added that the video emphasized Madonna's "amazing staying power as one of the world's top pop stars for 25 years."
Read more about this topic: Give It 2 Me
Famous quotes containing the words music and/or video:
“I believe that water is the only drink for a wise man: wine is not so noble a liquor; and think of dashing the hopes of a morning with a cup of warm coffee, or of an evening with a dish of tea! Ah, how low I fall when I am tempted by them! Even music may be intoxicating. Such apparently slight causes destroyed Greece and Rome, and will destroy England and America.”
—Henry David Thoreau (1817–1862)
“These people figured video was the Lord’s preferred means of communicating, the screen itself a kind of perpetually burning bush. “He’s in the de-tails,” Sublett had said once. “You gotta watch for Him close.””
—William Gibson (b. 1948)