Marketing
Ginsters is usually pronounced with a hard 'G' (/ˈɡɪnstərz/), but sometimes with a soft 'G' (/ˈdʒɪnstərz/). The name of the company has become synonymous with pasties and sausage rolls. The company motto is “Cornish through and through,” and also uses the motto “Real, honest food” on many of its television and commercial radio advertisements.
Samworth Brothers have extended the brand to cover sausage rolls, sandwiches, pasta and other savoury snacks. The products are available across the UK at supermarkets, petrol stations, bakers, student unions, and convenience stores.
A number of trains (all Class 158 Sprinters) operated by Arriva Trains Wales were in a Ginsters livery for a time, which was mostly black, with the red logo. This has since been removed, but on some trains the Ginsters logo remains on the roof.
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