Patriot Place
In early 2006, the Patriots and Kraft announced plans to build a "super regional lifestyle and entertainment center" in the area around Gillette Stadium named Patriot Place. The cost of the project was $350 million, more than the cost to build Gillette Stadium itself; Kraft had purchased much of the surrounding land, about 700 acres (280 ha), when he bought Foxboro Stadium in the late 1980s.
The first phase of the project opened in late 2007, and featured the first Bass Pro Shops in New England, as well as Circuit City (now closed), Bed Bath & Beyond, Five Guys Burgers, Christmas Tree Shops, and Staples. In December 2007, the Patriots and CBS announced plans to build a themed restaurant and nightclub, named "CBS Scene," at the site, which would also include studios for CBS-owned WBZ-TV. The restaurant was part of the second phase of the project, which included an open mall, a health center, a Cinema de Lux movie theater, a four-star Renaissance hotel, and "The Hall at Patriot Place." Attached to Gillette Stadium, the Hall includes a two-level interactive museum honoring the Patriots accomplishments and Super Bowl championships, plus the Patriots Pro Shop. The first restaurants and stores in phase two began opening in July 2008, and were followed by the openings of the Hall at Patriot Place and the CBS Scene in time for the beginning of the 2008 New England Patriots season. More locations, including the health center and hotel, opened in 2009, along with additional sites in phase one.
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