Criticism
The desire to release ever more expensive products, each claiming to be the best ever, has led Gillette to make disputed claims for its products. In 2005, an injunction was brought by rival Wilkinson Sword which was granted by the Connecticut District Court who determined that Gillette's claims were both "unsubstantiated and inaccurate" and that the product demonstrations in Gillette's advertising were "greatly exaggerated" and "literally false". While advertising in the United States now had to be rewritten, the court's ruling does not apply in other countries. Procter & Gamble (P&G) shaving products are currently under investigation by the Office of Fair Trading in an inquiry into alleged collusion between manufacturers and retailers in setting prices. According to the Daily Mail in the U.K., an industry insider has claimed that the Fusion range of blades cost only £0.05 each to manufacture, yet sell for up to £2.43, a mark-up price of more than 4,750%.
Read more about this topic: Gillette (brand)
Famous quotes containing the word criticism:
“Nothing would improve newspaper criticism so much as the knowledge that it was to be read by men too hardy to acquiesce in the authoritative statement of the reviewer.”
—Richard Holt Hutton (1826–1897)
“A bad short story or novel or poem leaves one comparatively calm because it does not exist, unless it gets a fake prestige through being mistaken for good work. It is essentially negative, it is something that has not come through. But over bad criticism one has a sense of real calamity.”
—Rebecca West (1892–1983)
“The greater the decrease in the social significance of an art form, the sharper the distinction between criticism and enjoyment by the public. The conventional is uncritically enjoyed, and the truly new is criticized with aversion.”
—Walter Benjamin (1892–1940)