Gift Book - History

History

Gift books first appeared in England in the 1820s. They were modelled after the long-established literary almanacs published in France and Germany such as the Almanach des Muses (1765–1833) and Schiller's Musen-Almanach (1796–1800), but lacked some of the critical prestige of their Continental counterparts. The first known example is Rudolph Ackermann's Forget Me Not, subtitled a Christmas and New Year’s Present for 1823, published in November 1822. It was decoratively bound and came in a slipcase. It was successful, and by 1832 there were sixty-three different annual gift books being published in England. In 1826, The Atlantic Souvenir was the first American annual published.

Many gift books were among the first periodicals to pay contributors and editors regularly. This was a draw to many writers, many of whom tailored their work to suit the readers of these types of publications.

Some of the more important annuals of the time were the Opal, Talisman, the Magnolia, the Gift, the Liberty Bell (an abolitionist work) and the Token. The era of the gift book did not outlast the 19th century; in England most ceased publication before 1860.

The Illustrated London News parodies of 1842 (vol. 1, p. 521) focussed their attacks on four popular annuals: Friendship's Offerings, The Book of Beauty, Forget-Me-Not and The Keepsake, and mimicked the poetry of these books, inverting the sentiment and twisting the illustrations. ("My pretty blue-bell, I'm going to tell..." instead of "My pretty blue-bell, I'll never tell...") The American Book of Beauty had contributed to the death of the annual, by including a story of prison torture followed by an etching of an well-dressed woman holding a lap dog. They published this book several times, sometimes with the etchings in different orders or including additional William Henry Mote etchings.

Almost all contained steel engravings, a new technology around 1820 which allowed mass production, and of which the expense was offset by the potential for resale and reuse. Watercolor became popular in the 1830s, and the black-and-white etchings allowed people of ordinary skill to color in and display these book plates, and this gave more legs to the fad. In 1844 there was an article referring to it as imbecilic mania, and finally an "Obituary for the Annual" appeared in the Art Journal of 1857. The new cheaper illustration techniques of the 1860s could not produce the same illustrations (usually well dressed women, with long dresses with sharp facial details).