Giant Tiger - History - New Brands/trade Names

New Brands/trade Names

In 1977, Giant Tiger established Chez Tante Marie stores in Hull and Gatineau, Quebec. These two stores continue to trade under this name.

In 1996, the Scott's Discount brand was launched as an alternative format for smaller stores.

In 2008, Giant Tiger opened its first GT Xpress outlet, in Ottawa's working-class Hintonburg neighbourhood. GT Xpress stores are intended to service less mobile residents of densely-populated neighbourhoods, so that residents will not have to leave the neighbourhood to shop at a big-box store. Because larger retail spaces are unavailable in such inner-city neighbourhoods, the merchandise selection at GTXpress stores is more limited than at a full-size Giant Tiger, let alone a big-box store. Traditional lines of Giant Tiger merchandise are further restricted to free up space for an expanded produce, dairy, deli and bakery section. Effectively, a GTXpress store is a discount version of a convenience store, characterized by a "focus on what the customer needs today, as opposed to what the customer wants." In view of the fact that the ethnic makeup of individual inner-city neighbourhoods is likely to differ substantially, franchise owner at each GTXpress outlet will have the authority to tailor "product lines to cater to ethnic diversity in the area."

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