History
Ghia initially made lightweight aluminum-bodied cars, achieving fame with the Alfa Romeo 6C 1500, winning Mille Miglia (1929). Between the world wars, Ghia designed special bodies for Alfa Romeo, Fiat, and Lancia, one of the most famous was the Fiat 508 Balilla sports coupe (1933). The factory was rebuilt at Via Tomassi Grossi, after being demolished in an air raid during World War II (1943). After Ghia's death (1944), the company was sold to Mario Boano and Giorgio Alberti. The Ghia-Aigle subsidiary was established in Aigle, Switzerland (1948).
Following differences between Boano and the company's Naples-born chief engineer and designer Luigi Segre, Boano left the company in 1953 and ownership passed to Segre in 1954. Under the leadership of Luigi Segre, the decade between 1953 and 1963 saw many foreign firms ordering Ghia designs, such as Ford (the Lincoln Futura concept car), Volkswagen (the Karmann Ghia), and Volvo (the Volvo P1800). Chrysler and its designer Virgil Exner became a close partner for 15 years, resulting in eighteen Chrysler Ghia Specials (1951–53), the K-310, the Chrysler Norseman, the Crown Imperial limousines (Jackie Kennedy, Nelson Rockefeller, and other luminaries owned one), and others. There are even a few Ghia-bodied Ferraris. Ghia also participated in the short-lived Dual-Ghia venture. Production by Ghia was always in very low numbers, giving the company's products even greater exclusivity than those of the other Italian coachbuilders.
In 1953, Boano left for Fiat, the factory moved to via Agostino da Montefeltro, and Luigi Segre took over. Ghia then bought Pietro Frua, appointing Frua as head of Ghia Design (1957–60), designing the Renault Floride. After Segres death (1963), Ghia was sold to Ramfis Trujillo (1966), who sold to Alejandro de Tomaso (1967), owner of a rival design house, who took over, but had difficulty in running Ghia profitably. In 1970, he sold his shares to the Ford Motor Company. During this transition period, Ghia had partial involvement in the De Tomaso Pantera, a high-performance, mid-engine car with a 351 cu in (5,750 cc) OHV Ford V8.
From 1973, the Ghia name became Ford's top trim-level in its mainstream model range. The trend began in Europe (Granada, Capri, Cortina, Escort, Fiesta, and later Sierra, Orion, Scorpio, Mondeo, Focus all had Ghia trim levels) and the Brazilian Ford Del Rey, but soon spread worldwide, particularly to the U.S, South American and Australian markets.
In the British market, however, the practice of using the Ghia name in such a capacity was finally phased out in 2010. The 'Titanium' name has instead replaced Ghia as the flagship trim level. The British Ford Fiesta retained the Ghia trim designation for the longest amount of time of any model; for thirty-one-and-a-half years, uninterrupted, from February 1977 to November 2008.
As of 2012 the Ghia studios produce many various concept cars under the Ford banner. However, it will also forever be linked with Ford's top-line models.
Read more about this topic: Ghia
Famous quotes containing the word history:
“The history of all Magazines shows plainly that those which have attained celebrity were indebted for it to articles similar in natureto Berenice—although, I grant you, far superior in style and execution. I say similar in nature. You ask me in what does this nature consist? In the ludicrous heightened into the grotesque: the fearful coloured into the horrible: the witty exaggerated into the burlesque: the singular wrought out into the strange and mystical.”
—Edgar Allan Poe (1809–1849)
“It may be well to remember that the highest level of moral aspiration recorded in history was reached by a few ancient Jews—Micah, Isaiah, and the rest—who took no count whatever of what might not happen to them after death. It is not obvious to me why the same point should not by and by be reached by the Gentiles.”
—Thomas Henry Huxley (1825–95)
“Well, for us, in history where goodness is a rare pearl, he who was good almost takes precedence over he who was great.”
—Victor Hugo (1802–1885)