Getting Past NO - Overview

Overview

The book explains in details how to:

  • Have the joint problem-solving mentality together
  • Break the 5 barriers to cooperation: your reaction, their emotion, their position, their dissatisfaction, their power.
  • Prepare, prepare, prepare yourself by identifying/developing:
    • Interests of each side
    • Options
    • Standards
    • BATNA - Best Alternative To a Negotiated Agreement
    • What do you aspire to? What would you be content with? What could you live with?

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