Marketing
A corresponding film, Get Smart's Bruce and Lloyd: Out of Control (featuring Oka, Torrence, Miller, Warburton, Terry Crews and a cameo by Hathaway), was released on DVD on July 1, 2008, 11 days after the feature film's theatrical release. The film tells a standalone story that takes place concurrently with the events of the film (including a scene in which Agent 99 calls Lloyd to berate him for the poor quality of her gadgets compared to that of Max; that scene takes place immediately after Max accidentally renders himself unconscious with a blowgun during a stakeout in the main film).
In addition to traditional television advertisement and movie trailers, Warner Bros. commissioned Pepsi to produce a flavor of Sierra Mist soft drink dubbed "Undercover Orange" to help promote the film. Warner Bros. has also funded an online community called "CONTROL Vs. KAOS" where visitors can participate in contests and "missions".
Read more about this topic: Get Smart (film)