Get A Mac - Advertisements - Web-exclusive Campaign

Web-exclusive Campaign

Several advertisements have been shown exclusively in Flash ad campaigns running on numerous websites. Unlike the ads shown on television, these advertisements have not been posted as high-quality QuickTime videos on Apple's website. These ads run for approximately 20 seconds each and reference specific online advertising features (such as banner ads), making it unlikely they will ever appear on television.

The titles are taken from the Flash-video file names.

• Banging—PC expresses his regret for upgrading to Windows Vista because it is causing him various problems. Mac tries to comfort him, but PC continues to bang his head on the side of the banner advertisement.
• Booby Trap— PC and Mac are at PCMag. PC is angry that they put up a bannerad saying that iLife '09 is the best office suite. PC hooks some cables up to the banner claiming that whoever clicks that will get shocked. PC proves it himself by clicking it.
• Claw—In a skyscraper ad, PC is using a grabber claw to try to grab a boxed copy of Microsoft Office 2008 for Mac that is sitting in the top banner ad. He claims that if people see that Office 08 is on the Mac, that they will ask questions regarding what a PC can do that the Mac can't. Mac points out that Office has been on the Mac for years, and that this is simply the latest version. PC knocks over the Office box, which causes an alarm to go off. PC hands the grabber claw to Mac, saying "He did it!"
• Cramped—In the only known UK web-exclusive ad, PC and Mac (portrayed by Mitchell and Webb) are lying head-to-head in a banner ad, complaining about the size and format of the banner ad, and encouraging the user to click the ad quicker.
• Customer Experience—A banner ad shows that Mac is rated #1 among customers experience. PC is frustrated and goes to more opinions from a before and after hair ad. Both say that they Mac is better.
• Customer Satisfaction—A "Mac Customer Satisfaction Score" meter appears in a banner ad above Mac and PC. The meter's needle is hovering at about 85 out of 100. PC excuses himself and climbs up to the upper banner ad, and pulls on the needle. He accidentally breaks off the tip of the meter, and then waves it at the 20 mark, saying "Customer satisfaction is dropping..."
• Easy as 1–23—In a Web banner, PC shows Mac his new slogan. Mac assumes it means "PC. Easy as 1-2-3," but PC corrects him by stating it means "Easy as 1 through 23". He then pulls out 23 steps for using a PC.
• Editorial—PC drags his own op-ed column into the banner ad (since these ads appeared on news sites, such as cnn.com, it "blends" in with the rest of the site). The op-ed headline says "Stop Switching to Mac!" PC explains that people are switching to Macs more than ever, and that they need to know how much it is hurting PC. He makes a couple of anguished poses in the photo box to illustrate how frustrated he is.
• Hiding—PC peeks in from the left side of the screen. When Mac asks what PC is doing, PC explains that he is hiding from viruses and spyware. PC then leaves, saying that he has to run a scan. There are two versions of this ad: a 300x250 square ad and a 160x600 vertical banner ad. PC is identical in both versions, but Mac's performance features a different take in each.
• Knocking—PC panics about needing to search for new drivers for his hardware now that he's upgraded to Windows Vista. He tries to force his way off the left side of the screen so he can leave to find the new drivers but repeatedly runs into a wall. When he finally succeeds in breaking through the left side of the screen, he finds himself jumping back in from the right side of the screen.
• Newswire—PC, jealous of Mac's good press, gets his own newswire ticker above the ad. Unfortunately, the newswire displays unflattering headlines such as "Vista Users Upset Over Glitches" and "Users Downgrade to XP." PC says he hates his stupid newswire and then the next headline on the newswire is "PC Hates His Stupid Newswire."
• Not—A banner ad on the top of the page reads, "Leopard is better and faster than Vista." —Wall Street Journal. On the side, Mac introduces himself while PC climbs a ladder. Mac asks what PC is doing and he says that he is fixing an embarrassing typo. He then climbs all the way to the top and staples a piece of paper that says NOT at the end of the quotation. He then tells Mac that they have the whole Internet to correct and asks Mac to grab the ladder.
• PC Turf (PCMag.com and PCWorld.com exclusive)—PC welcomes Web surfers to his turf, PCWorld.com, and remarks that Mac must feel out of place there. Mac points out that they said some great things about Macs, so PC asks security to remove Mac because he's going to be a problem. The PCMag version is identical, except PC's voice is re-dubbed to say "PCMag.com."
• Refresh—A banner ad on the top of the page reads, "Vista...one of the biggest blunders in technology?" —CNET.com. Off to the side, PC sees the banner and realizes its another bad review of Vista and decides to do an emergency refresh. He walks over and opens a compartment door that says, "Emergency Banner Refresh." PC flips the switch, and the banner is replaced by another banner that reads, "It's time for a Vista do-over" —PC Magazine. PC, frustrated about this review, flips the switch again. The banner is replaced by another that reads, "Mac OS X Leopard: A Perfect 10" —InfoWorld. PC sees this positive review and is relieved until he realizes it's about Leopard. PC angrily flips the switch again to end the ad.
• Sign—In a skyscraper ad, Mac asks PC about an unlit sign in a separate banner ad that reads, "DON'T GIVE UP ON VISTA." PC replies that it will stop the problem of frustrated Windows Vista users downgrading to XP or switching to Macs. He presses a button, lighting up only the GIVE UP part of the sign. He presses it again, lighting up ON VISTA. Frustrated, PC presses the button repeatedly, causing GIVE UP and ON VISTA to light up alternately.
• Switcher Cams—A banner ad at the top of the page displays a bank of 5 security camera screens which show users walking into Apple Stores; as users walk past each camera "PC SWITCHER" lights up in red beneath each screen. On the side, PC sees the switchers and is disappointed they are upgrading to Mac instead of to Windows 7. Mac says he thought Windows 7 was "supposed to be an improvement", to which PC responds that Macs are still #1 in customer satisfaction and that people will have to move their files over anyway. Still observing the switchers, PC leaves the side and appears on one of the video screens, managing to stop one switcher from going into the Apple Store but says there are still "thousands and thousands to go".