Luther Pendragon
In 1992, he co-founded the innovative communications consultancy Luther Pendragon with Charles Stewart-Smith, the television journalist. The firm grew through the Nineties off the back of major and often controversial clients such as British Gas, Kimberly Clark, Holocaust Memorial Day and the Hinduja family.
Luther Pendragon lays claim to having developed the professional practice of issues management, but this is disputed in the PR industry. In 2005, the firm was subject to a management buy-out, said to be worth £11 million by the trade magazine PR Week.
Read more about this topic: George Pitcher
Famous quotes containing the word luther:
“Christians are to be taught that the pope would and should wish to give of his own money, even though he had to sell the basilica of St. Peter, to many of those from whom certain hawkers of indulgences cajole money.”
—Martin Luther (1483–1546)