George (magazine) - Overview

Overview

For the debut issue, creative director Matt Berman conceived a cover which received a great deal of attention for its image of Cindy Crawford dressed as George Washington photographed by Herb Ritts.

George departed from the format of traditional political publications, whose audience primarily comprised people in or around the political world. The general template for George was similar to magazines such as Esquire or Vanity Fair. The consistent underlying theme was to marry the themes of celebrity and media with the subject of politics in such a way that the general public would find political news and discourse about politics more interesting to read.

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