Technologies Employed
The information technologies employed in geodemographic segmentation include geographic information system and database management software.
- Geographic information system: a business tool for interpreting data that consists of a demographic database, digitized maps, a computer and software.
- Database management software: a computer program in which data are captured on the computer, updated, maintained and organized for effective use and manipulation of data.
Read more about this topic: Geodemographic Segmentation
Famous quotes containing the word employed:
“The innocence of those who grind the faces of the poor, but refrain from pinching the bottoms of their neighbour’s wives! The innocence of Ford, the innocence of Rockefeller! The nineteenth century was the Age of Innocence—that sort of innocence. With the result that we’re now almost ready to say that a man is seldom more innocently employed than when making love.”
—Aldous Huxley (1894–1963)