Technologies Employed
The information technologies employed in geodemographic segmentation include geographic information system and database management software.
- Geographic information system: a business tool for interpreting data that consists of a demographic database, digitized maps, a computer and software.
- Database management software: a computer program in which data are captured on the computer, updated, maintained and organized for effective use and manipulation of data.
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“Truth itself does not have the privilege to be employed at any time and in any way; its use, noble as it is, has its limits.”
—Michel de Montaigne (1533–1592)