Technologies Employed
The information technologies employed in geodemographic segmentation include geographic information system and database management software.
- Geographic information system: a business tool for interpreting data that consists of a demographic database, digitized maps, a computer and software.
- Database management software: a computer program in which data are captured on the computer, updated, maintained and organized for effective use and manipulation of data.
Read more about this topic: Geodemographic Segmentation
Famous quotes containing the word employed:
“Most men would feel insulted if it were proposed to employ them in throwing stones over a wall, and then in throwing them back, merely that they might earn their wages. But many are no more worthily employed now.”
—Henry David Thoreau (1817–1862)