Genre Fiction - Genre and The Marketing of Fiction

Genre and The Marketing of Fiction

In the publishing industry the term "category fiction" is often used as a synonym for genre fiction, with the categories serving as the familiar shelf headings within the fiction section of a bookstore, such as Western or mystery.

The uncategorized section is known in the industry as "general fiction", but in fact many of the titles in this usually large section are often themselves genre novels that have been placed in the general section because sellers believe they will appeal, due to their high quality or other special characteristics, to a wider audience than merely the readers of that genre.

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