History
According to Vento, the name Geno's was chosen because Joe's Steak Place was already in business. He improvised the name from a broken door on which someone had painted GINO and modified the spelling to prevent confusion with a regional fast food chain called Gino's. Vento later named his own son Geno, and the latter now works in the family business.
Geno's was awarded Best of Philly for Best Takeout by Philadelphia Magazine in 2000. In April 2004, a branch of the shop opened in Citizens Bank Park, the home of the Philadelphia Phillies. This location was closed in 2006 and replaced with Rick's Steaks (operated by Rick Olivieri, grandson of Pat Olivieri, founder of Pat's King of Steaks).
On August 23, 2011, 71-year-old owner and founder Joey Vento died of a heart attack.
Read more about this topic: Geno's Steaks
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