Trends in Generic Brands
They are generally more popular in recessionary times, when the purchasing power of people is low and they are on the lookout for value for money products. Generic brands are more readily available for goods such as aluminium foil, CD/DVD, hand tools, paper products and small appliances.
Due to the lack of promotional effort, generic brands are priced lower than branded products. In this sense, they function as substitutes for the brand-name products and compete on the price quotient. The cost conscious customer may tend to pick the cheaper substitute when placed in the vicinity.
Generic brands are low on Brand Tax. They are preferred by customers for whom price is the priority. This group of people doesn't believe that the tax to be paid for the image or the promise of slight variation in quality is justified. The same set of people, however, may be willing to pay brand tax for a distinct category of products about which they are particular. In this case, they won't pick a generic brand.
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