Premium and Value Generic Brands
Rather than offering a single own-brand alternative, supermarkets have in recent years introduced 'premium' and 'value' ranges offering varying quality and price. Some supermarkets advertise the quality of their premium own-brands for example Sainsbury's television commercial featuring celebrity chef Jamie Oliver. Value supermarket brands are sold at considerably less than known brands, sometimes even below cost price, to entice the shopper into the store. Despite perceived lower quality, supermarket own-brands continue to sell and a trading standards investigation found that there was little nutritional or taste difference between value and regular products.
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Famous quotes containing the words premium, generic and/or brands:
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—Anna Quindlen (b. 1952)
““Mother” has always been a generic term synonymous with love, devotion, and sacrifice. There’s always been something mystical and reverent about them. They’re the Walter Cronkites of the human race . . . infallible, virtuous, without flaws and conceived without original sin, with no room for ambivalence.”
—Erma Bombeck (20th century)
“Helios makes all things right:
night brands and chokes
as if destruction broke
over furze and stone and crop.”
—Hilda Doolittle (1886–1961)