The generation effect is a phenomenon where information is better remembered if it is generated from one's own mind rather than simply read. Researchers have struggled to account for why generated information is better recalled than read information, but no single explanation has been sufficient.
Read more about Generation Effect: Generation Effect in Experiments, Limitations, Practical Applications, Exceptions To Generation Effect
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“Today’s comedian has a cross to bear that he built himself. A comedian of the older generation did an “act” and he told the audience, “This is my act.” Today’s comic is not doing an act. The audience assumes he’s telling the truth. What is truth today may be a damn lie next week.”
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