Socialization
The process through which the individual learns and accepts roles is called socialization. Socialization works by encouraging wanted and discouraging unwanted behavior. These sanctions by agents of socialization such as the family, schools, and the media make it clear to the child what is expected of the child by society. Mostly, accepted behavior is not produced by outright reforming coercion from an accepted social system. In some other cases, various forms of coercion have been used to acquire a desired response or function.
Read more about this topic: Gender Role