Slogans
- A 15 Minute Call could save you 15 percent or more on car insurance (1994-2001)
- A 15 Minute Call could save 15 percent or more (1997-2000)
- 15 minutes could save you 15 percent or more on car insurance (2001-present)
- 15 minutes could save you 15 percent or more (2003-present)
- 15 minutes could save you 15 percent (2006-present)
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“The art of the critic in a nutshell: to coin slogans without betraying ideas. The slogans of an inadequate criticism peddle ideas to fashion.”
—Walter Benjamin (1892–1940)