Company
Charlie Kelly coined the term mountain bike in 1979, after a phrase used by a mechanic . That year, Fisher and Kelly founded MountainBikes, the first company to specialize in the manufacture of this type of bicycle. Frames were built by Tom Ritchey, who later founded his own company. The first model sold for $US1300; 160 were manufactured in the first year.
1979 saw the introduction of Shimano components and an ill-fated attempt to trademark Mountain Bike. The company dissolved in 1983; Fisher founded Gary Fisher Mountain Bikes the same year. Fisher sold his company in 1991 to Taiwan's Anlen company, staying on as President. In 1992, Howie Cohen, who had previously imported Nishiki, Azuki and Kuwahara bicycles, assisted Gary Fisher with his brand, 18 months later brokering the acquisition of Fisher by Trek Bicycle Corporation.
On June 16, 2010, Trek Bicycle Corporation announced "the Gary Fisher Collection, a line of Trek bikes that will replace the standalone Gary Fisher brand".
Read more about this topic: Gary Fisher
Famous quotes containing the word company:
“We are imprisoned in life in the company of persons powerfully unlike us.”
—Ralph Waldo Emerson (1803–1882)
“In common with other rural regions much of the Iowa farm lore concerns the coming of company. When the rooster crows in the doorway, or the cat licks his fur, company is on the way.”
—For the State of Iowa, U.S. public relief program (1935-1943)
“... possibly there is no needful occupation which is wholly unbeautiful. The beauty of work depends upon the way we meet it—whether we arm ourselves each morning to attack it as an enemy that must be vanquished before night comes, or whether we open our eyes with the sunrise to welcome it as an approaching friend who will keep us delightful company all day, and who will make us feel, at evening, that the day was well worth its fatigues.”
—Lucy Larcom (1824–1893)