Gap Analysis - Usage Gap

Usage Gap

This is the gap between the total potential for the market and actual current usage by all consumers in the market. Data for this calculation includes:^^

  • Market usage
  • Existing usage

Read more about this topic:  Gap Analysis

Famous quotes containing the words usage and/or gap:

    “Pythagoras, Locke, Socrates—but pages
    Might be filled up, as vainly as before,
    With the sad usage of all sorts of sages,
    Who in his life-time, each was deemed a bore!
    The loftiest minds outrun their tardy ages.”
    —George Gordon Noel Byron (1788–1824)

    “For women the wage gap sets up an infuriating Catch-22 situation. They do the housework because they earn less, and they earn less because they do the housework.”
    —Sylvia Ann Hewitt (20th century)