Usage Gap
This is the gap between the total potential for the market and actual current usage by all consumers in the market. Data for this calculation includes:^^
- Market usage
- Existing usage
Read more about this topic: Gap Analysis
Famous quotes containing the words usage and/or gap:
“Girls who put out are tramps. Girls who don’t are ladies. This is, however, a rather archaic usage of the word. Should one of you boys happen upon a girl who doesn’t put out, do not jump to the conclusion that you have found a lady. What you have probably found is a lesbian.”
—Fran Lebowitz (b. 1951)
“Here is the place; right over the hill
Runs the path I took;
You can see the gap in the old wall still,
And the stepping-stones in the shallow brook.”
—John Greenleaf Whittier (1807–1892)