History
The Gaja winery was founded in 1859 by Giovanni Gaja, the Gaja family having arrived from Spain during the 17th century. The family Gaja opened a tavern in Barbaresco, serving its wines with the food. At the end of the 19th century, Gaja wines were bottled and supplied to the Italian army in Abyssinia.
In 1937, Giovanni Gaja first put the name Gaja in big red letters on his bottles' labels. The firm progressed following World War II as Giovanni Gaja made a significant series of vineyard purchases in terms of scale and vineyard quality. Also cited as an important influence to the firm's early success is the mother of Giovanni Gaja, Clotilda Rey, who instilled the principles of working to achieve high quality to attract the desired clientele, and set high prices to manifest the prestige of the product.
Read more about this topic: Gaja (wine)
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