Brand History
G-Star was founded in 1989, specializing in riding cars street clothes in the Netherlands. Jeans, shirts, and other articles of clothing were produced. In 1996, G-Star was the first brand to unleash a "Raw Denim" style of jeans, completely untreated and straight out of the factory. After this, the number "96" has been sewn into numerous G-Star products as a mark of respect for the year that the signature "Raw Denim" was introduced.
Read more about this topic: G-Star Raw
Famous quotes containing the words brand and/or history:
“Don’t waste time trying to break a man’s heart; be satisfied if you can just manage to chip it in a brand new place.”
—Helen Rowland (1875–1950)
“The history of the world is none other than the progress of the consciousness of freedom.”
—Georg Wilhelm Friedrich Hegel (1770–1831)