Future
The formation of Future Entertainment (or "Future Comics") was announced by Bob Layton and Dick Giordano "at a press conference on Saturday, June 9th, 2000," during Charlotte, North Carolina's Heroes Convention.
In addition to wanting to produce comics for the 'Average Joe', Layton and Giordano had heard numerous retailers decry "the callous way they were being treated by Diamond," so Future intended to revolutionize comics distribution by directly selling to readers and retailers alike via the Internet. For two years after the initial launch, Layton and Giordano "mapped out a daring, but sound, business plan that would allow an independent publisher to be profitable in a market dominated by Marvel, DC and Diamond." Realizing that the workings of the direct market ultimately played a large factor in the survival of the smaller publishers, they decided that the best way forward was to circumvent the distribution network offered by Diamond (and therefore the steep discounts at which Diamond buys from publishers), cut out the middleman and distribute Future's titles through the Internet, through the "Future Comics Retailers' Club". In addition, Future's "sales department a toll-free 1-800 number," and sold direct to fans.
Future Comics debuted its first title - Freemind #0 - in August, 2002. Co-written, edited and inked by Layton, with Michelinie as co-writer, Giordano penciling and colors and letters by Miguel Insignares and Albert T. DeGuzman respectively, Future Comics was soon being praised critically as a new Valiant or Marvel. Future's second title (Metallix) followed a few months later, and their best-seller, Deathmask launched in March 2003, by which time "almost half of 1,100 comic retail shops in America were signed up" to buy direct from Future.
Before Deathmask would reach shops, however, Future's distribution system underwent a radical shift.
Read more about this topic: Future Comics
Famous quotes containing the word future:
“The future depends entirely on what each of us does every day ... a movement is only people moving.”
—Gloria Steinem (b. 1934)
“The most remarkable aspect of the transition we are living through is not so much the passage from want to affluence as the passage from labor to leisure.... Leisure contains the future, it is the new horizon.... The prospect then is one of unremitting labor to bequeath to future generations a chance of founding a society of leisure that will overcome the demands and compulsions of productive labor so that time may be devoted to creative activities or simply to pleasure and happiness.”
—Henri Lefebvre (b. 1901)
“It is marvelous indeed to watch on television the rings of Saturn close; and to speculate on what we may yet find at galaxy’s edge. But in the process, we have lost the human element; not to mention the high hope of those quaint days when flight would create “one world.” Instead of one world, we have “star wars,” and a future in which dumb dented human toys will drift mindlessly about the cosmos long after our small planet’s dead.”
—Gore Vidal (b. 1925)