Marketing
The first teaser poster for the film was released November 13, 2008. On the day the teaser poster was released, Universal Pictures and MySpace partnered together to create a contest that would allow people to have a part in the film by just writing a comment explaining why. Additionally, Apatow held a stand-up comedy concert event called "A Night of Funny People" at the Orpheum Theater in Los Angeles to film a scene for the movie. The event was open to the general public and featured acts by Adam Sandler, Seth Rogen, Aziz Ansari, Sarah Silverman, David Spade, and Patton Oswalt, with Sandler, Rogen, and Ansari performing as their characters in the film. The first theatrical trailer for the film was released February 20, 2009 on the Internet, with a shortened version first appearing in theaters with I Love You, Man.
A website for a fictional television show-within-a-film was created on NBC.com. The sitcom, Yo Teach!, "stars" character Mark Taylor Jackson (Jason Schwartzman), a C-list actor portraying a young teacher with a class of failing students, and includes a cameo by internet celebrity Bo Burnham.
A website for Aziz Ansari's character Randy Springs was created, along with a documentary of the character on FunnyOrDie.com. The documentary was directed by Jason Woliner.
Comedy Central aired a special, "Inside Funny People" on July 20, documenting the making of the film and showing clips of the stand-up. The channel also aired "Funny People: Live" on July 24, which is a live broadcast stand-up of Sandler, Rogen and Hill as part of the film's promotion.
Read more about this topic: Funny People