Funkmaster Flex - Television

Television

Flex first started appearing on television in the early nineties on Yo! MTV Raps hosted by Fab 5 Freddy, DJ Myth, Ed Lover and Doctor Dré. Soon, MTV began to ask Flex to do various spots on up and coming Hip Hop artists and his true passion for cars and trickin' out their celebrity rides.

In 2003, Flex debuted his first television series, Ride with Funkmaster Flex on the Spike cable network. The show documented the explosive subculture of cars that are popular in the Hip Hop culture and with Hollywood celebrities. Noteworthy moments in series included a look into Diddy's private jet and a visit to Eminem's studio in the Motor City and look at his hot GMC Yukon.

Soon after Ride's success, Flex wanted to explore his passion for car racing and developed a unique way to get it done with a new one-off Spike TV show race event - The Funkmaster Flex Super Series Invitational. The race featured 60 hungry late model stock car drivers from across the country turning laps at The Waterford Speedbowl in Conn. Flex went behind the scene to see what it takes to become a winner in racing while bringing out celebrities like Orange County Choppers, LL Cool J and Lil' Kim to watch the event. Monica Taylor Enterprise - Rare Footage of Super Series

ESPN noticed Ride with Funkmaster Flex and decided they wanted a show to help them reach more automotive enthusiast who watched racing, NASCAR and sports. They developed a show with Flex focusing on custom cars and interviewing leading sports celebrities from the NBA, NFL and Major League Baseball and the world of Hip-Hop including Danica Patrick, Terrell Owens and Jason Giambi. The show was called All Muscle with Funkmaster Flex and began airing early 2007.

Later in 2007, Flex shifted his focus to influencing automotive design. Based on what he was witnessing at the competitions at his various Custom Car & Bike Show tour events, he decided he wanted to push the envelope with these amateur designers with a new show - Car Wars with Funkmaster Flex on ESPN. With initial sponsorship from Castrol and later Ford Motor Company, Car Wars asked different car customizers from across the country to modify existing vehicles for cash prizes. The show developed lots of noteworthy designed Ford Expeditions, Ford Fusions and other vehicles. If featured famed automotive designers like Patrick Schiavone, former Ford North American Truck & SUV Design Director now Vice President of Design at Whirlpool and Ford Explorer Exterior Design Manager, Melvin Betancourt and Louis D'erasmo of Valanca Auto Concepts.

For Fast Machines with Funkmaster Flex, Flex returned to Spike TV and his customization roots once again focusing on making some exciting muscle and modern car customization for celebrities like a 1955 Chevy Bel Air for Dale Earnhardt Jr., a 1966 Pontiac GTO for Pontiac Enthusiast Magazine, 1970 Chevy Chevelle for the U.S. Marines. It also featured an interview with Royal Purple race driver Kathryn Minter.

In 2010, Flex returned to his MTV roots with a new show - Funk Flex Full Throttle. Flex was back doing what he does best: interview the most buzzed-about hip-hop artists - with his signature raucous, familiar style - and complete car customizations that have made him a legend in the automotive world; either on location at Spring Break, the New York Auto Show or hanging in his tricked-out garage. Full Throttle also integrated reality elements as Flex directed his team of car customizers at various builds and allowed viewers inside the lifestyle of Hip-Hop stars - be it clubbing with Diddy, or helping Swizz Beatz select a top-of-the-line dream ride.