Advertising
The old slogan "The possibilities are infinite" can be found below the company's logo on major advertisements and ties in with the small logo above the letters J and I of the word Fujitsu. This smaller logo represents the symbol for infinity. As of April 2010, Fujitsu is in the process of rolling out a new slogan focused on entering into partnerships with its customers and retiring the "possibilities are infinite" tagline. The new slogan is "shaping tomorrow with you".
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Famous quotes containing the word advertising:
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)