Fruli - Awards and Public Response

Awards and Public Response

Früli won the gold medal at the International Beer Competition 2004. In 2009, Früli was announced as the "Worlds Best Fruit Beer" by the judges of the World Beer Awards.

The high intensity of the strawberry taste in the strawberry Früli tends to polarise the general public's response. Those who prefer an intensely fruity taste to their fruit beers claim that Früli is the most natural-tasting fruit beer (in fact, devotees of the slightly sweeter fruit beers tend, perhaps unsurprisingly, to rate the distinctly sweet strawberry Früli more highly than any other beer).

By contrast, those who like their fruit beers to be more 'beery' (and those with only limited affinity for fruit beers) tend to find the fruit intensity of Früli excessive and overwhelming, and find the taste of Früli to be unnatural, often raising questions as to whether Früli qualifies as a beer in anything but name and manufacturing process. Detractors often also complain of a perceived artificiality or inappropriateness in the sweetness, which they find reminiscent of sherbet or cream soda which most likely derives from Fruli's strong and distinctly vanilla-like after-taste which is only partially balanced by the characteristic sourness (very familiar to those acquainted with Hoegaarden Beer) of white beer.