Mascots
A character known as the Fruit Stripe Gum Man promoted the product as late as 1967; he merely consisted of an anthropomorphic gum pack with limbs and a face. The Stripes Family Animals, which included a zebra, Connor the tiger, elephant, and mouse, were also used in advertising and featured in a coloring book and plush toys.
However, the zebra named "Yipes" has outlasted the other characters to become Fruit Stripe's long-standing, sole mascot. Wrappers contain tattoos of Yipes inline skating, playing baseball, hang gliding, playing basketball, bicycling, snowboarding, surfing, playing soccer, playing tennis, and eating grass. In 1988, Yipes was made into a promotional bendy figure which, according to FarleysandSathers.com, is currently valued at approximately $30–$50 in collector marketplaces.
Read more about this topic: Fruit Stripe