Fruit By The Foot

Fruit by the Foot is a fruit snack made by Betty Crocker. Fruit by the Foot was introduced in 1991 and is still in production.

Fruit by the Foot is very similar to Fruit Roll-Ups (also a General Mills product), in its presentation of being rolled up within itself, but differs in taste, dimension and consumption methods. The similarity in name and concept is such that many people sometimes mistakenly refer to Fruit by the Foot as "Fruit Roll-Ups" and vice versa. The snack is 3 feet (0.91 m) long, and has a loop at the end. Fruit by the Foot is commonly known as Fruit Roll-Ups like its sister brand. Current marketing slogans include "3 Feet of Fun!" In the early 90s, Fruit by the Foot came with stickers that kids would frequently put on their lunch boxes to prove they had eaten Fruit by the Foot.

The original Fruit by the Foot came with a long sticker which is no longer included. Since the 1990s, the paper backing has been printed with games, jokes, or trivia facts - though not all flavors have it, such as 'Rippin Berry Berry'.